Make Your Designs Stand Out with Contrast
How to effectively utilize contrasting colors, fonts, sizes, and more to create eye-catching website and app interfaces Using contrast is one of the most powerful yet underutilized techniques for making website and mobile app designs grab attention and stand out. This article explains what contrast means in design, why it's important, and actionable tips to intentionally leverage contrasts of colors, fonts, sizes, layouts, imagery, and negative space. Follow these principles and you'll have website and app elements of web design that delight rather than bore users. What is Contrast in Design? Contrast refers to bold differences between visual elements - often things you intentionally juxtapose to create excitement, highlight importance, and guide the viewer's eye. For example, contrast is at play when you combine: ● A large heading with small body text ● A brightly-colored call-to-action button that pops aga...